Fashion etailer Femme Luxe has partnered with recycling app Regain to encourage customers to recycle their unwanted clothing.
In return for donating their clothes, shoes or accessories to Regain, the retailer is offering users a 10% discount across its full collection of dresses, separates and accessories.
Femme Luxe founder Bobby Samari said: “A huge amount of clothing goes to landfill every year and we want to try to lower these numbers … We’re aware that, as a nation, we have a long way to go when it comes to sustainability and environmental issues, however we hope that this is the first small step towards becoming more aware of where our waste goes.”
The retailer plans to introduce a number of new initiatives over the next year to help it become more sustainable, including biodegradable packaging and a fully recycled range.
