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We are cyclists, runners, swimmers, triathletes, hikers, gym-goers.
Whatever our sport, we all understand one thing; how it feels to GET THERE.
It’s that unique feeling we get, that we can’t explain, when we breakthrough our wall and feel that rush of satisfaction, of pride, of accomplishment .
It’s the feeling we get when we definitely don’t want to go and exercise, but we do. When we don’t want to get out of bed and brave the cold, but do.
And then, thirty or so minutes into our ride, run or swim, we find ourselves in the zone, and think, ‘damn I’m glad I did this’. That is GET THERE.